For restaurants & cafés
MARKETING FOR RESTAURANTS & CAFÉS.
Restaurants are the biggest part of our work: a Mughlai kitchen open since 1992, a Banaras-inspired restaurant we launched from the menu up, Hyderabadi biryani, a patisserie, a mithai house, and two identities built before the doors opened.
What all of them taught us is simple. People don’t come back for a logo. They come back for a dish, a table and a reason. So that is where we start.
WHAT WE’VE LEARNED AT THE TABLE
START WITH THE MENU.
Before The Chhota Banaras opened, we got into the food trials, suggested dishes and refined the menu, then built the launch around it. Many of the dishes we suggested became its bestsellers.
The The Chhota Banaras case study →GIVE PEOPLE A REASON TO COME BACK EVERY MONTH.
After the launch, monthly sales became the brief: thalis, seasonal menus, the Ladies’ Table, summer drinks and new dishes, each one a new reason to visit.
The The Chhota Banaras case study →MAKE THE WHOLE PLACE THE CONTENT.
At Lazeez Hakeem, weekly shoots on the ground cover the food, the third-generation chef, the dining rooms and the everyday rush. Food, people, space and experience all become the brand.
The Lazeez Hakeem case study →BUILD THE IDENTITY BEFORE THE DOORS OPEN.
Don Chi got its monogram, palette, type and signage before launch. Pasta Cartel got Nonna Rosa and a whole family of pasta characters, carried onto the signage.
The Don Chi case study →Every one has a case study.
RESTAURANTS & CAFÉS WE WORK WITH
THE CHHOTA BANARAS
Before we launched the restaurant, we wanted to know what people would come back for.
Read the case study →LAZEEZ HAKEEM
We gave every part of the Lazeez Hakeem experience something to say.
Read the case study →
ANGITHI
A restaurant with three decades behind it, given a feed to match.
Read the case study →BA DASTOOR
Royal Hyderabadi food, given a steady place on the feed.
Read the case study →
LAMINGTON CAFÉ & PATISSERIE
Desserts that look as good on the feed as they do on the plate.
Read the case study →BOMBS & BREWS
Good food. Loud content. A lot of reasons to come hungry.
Read the case study →
ADITI SWEETS
Taking Aditi Sweets beyond the usual mithai content.
Read the case study →
DON CHI
A complete visual identity built around modern Pan-Asian cues.
Read the case study →
PASTA CARTEL
We started with the wordmark and the idea of Nonna Rosa.
Read the case study →WHAT WE DO FOR RESTAURANTS
- Menu and launch planning
- Food shoots, reels and stories
- Brand identity, menus and signage
- Social media, month by month
- Meta and Google ads
- Creator and food-blogger collaborations
SEVEN STEPS. NO SURPRISES.
From the first conversation to the month-six review: what you give us and what you get at every step, with the price in writing first.
See every step →TODAY’S NEWS, FOR RESTAURANTS.
The marketing stories that matter, each with a plain-English note on what it means for restaurants & cafés.
Read today’s stories →QUESTIONS RESTAURANTS ASK US
Can you help before the restaurant opens?
Yes. For The Chhota Banaras we started with the menu and the food trials, then built the brand, the coming-soon communication and the launch. For Don Chi and Pasta Cartel we built the complete identity, down to the signage, before launch.
Do you shoot the food yourselves?
Yes. We plan and run our own food shoots, and for some restaurants we shoot every week on the ground, so the feed keeps up with the menu.
We are already open. Where would you start?
With what people order and what would bring them back: the menu, the feed and the ads, in that order. If you want that in writing before you decide anything, ask for a free mini-audit.
How much does restaurant marketing cost?
It depends on what the restaurant needs, so we put the price in writing after the first conversation, before any work starts. Consultations have fixed prices on the Consult page.