For salons & beauty
MARKETING FOR SALONS & BEAUTY.
Nail studios, a unisex salon, a hair and beauty salon, a beauty studio in Indore and a bridal makeup artist. In beauty, the feed is the shop window, and the booking is the only number that matters.
One line from our work with The Nail Story sums it up: the page has to make you stop scrolling, and the marketing has to make you book.
WHAT WE’VE LEARNED IN THE CHAIR
MAKE THE PAGE WORTH SAVING.
We wanted The Nail Story’s page to feel almost like a Pinterest board: somewhere you come for ideas, save a look and keep scrolling. Design, colour and personality had to make the studio desirable.
The The Nail Story case study →SELL EVERY SERVICE, NOT JUST THE NAME.
Nailify had “nails” in its name but was a full beauty studio. So each season pushed a different service: Nawabi Nikhar for bridal makeup, Cocktail Crush for party season, festive looks around Garba.
The Nailify case study →INTRODUCE THE SALON BEFORE IT OPENS.
Raayaa’s launch ran on social from the countdown to opening day, so Bhopal knew the salon before its doors opened.
The Raayaa case study →LET THE CLIENTS TELL THE STORY.
At Red Petals, client stories like bridal prep carry the salon’s best work. For Loveleen Chhatwal, the work behind each bridal look is as much the content as the finished look.
The Red Petals case study →Every one has a case study.
SALONS & BEAUTY WE WORK WITH
THE NAIL STORY
Building Bhopal’s best nail studio, for over three years now.
Read the case study →NAILIFY
Nailify had “nails” in its name, but the business was built as a full beauty studio, so we had to build the marketing around much more than nails.
Read the case study →
RAAYAA
A new salon, introduced to Bhopal before its doors opened.
Read the case study →
RED PETALS
A salon’s best work, told through the people in its chairs.
Read the case study →
LOVELEEN CHHATWAL
Bridal looks, and the work that goes into them.
Read the case study →WHAT WE DO FOR SALONS
- Studio launches and signage
- Seasonal service campaigns
- Reels, shoots and client stories
- Influencer seeding and PR boxes
- Ads built for bookings
- Websites for studios
SEVEN STEPS. NO SURPRISES.
From the first conversation to the month-six review: what you give us and what you get at every step, with the price in writing first.
See every step →TODAY’S NEWS, FOR SALONS.
The marketing stories that matter, each with a plain-English note on what it means for salons & beauty.
Read today’s stories →QUESTIONS SALONS ASK US
Do you work with salons outside Bhopal?
Yes. Nailify, a beauty studio we launched and marketed, is in Indore. Most of our salon clients are in Bhopal.
Can ads bring in bookings?
They can. For The Nail Story, one of our earliest ads still drives conversions today. What ads do for you depends on your services, prices and city, so we don’t promise numbers.
Can you build our website too?
Yes. We designed and built The Nail Story’s website, thenailstory.in.
How much does salon marketing cost?
It depends on the services you want to push and how much content they need, so we put the price in writing after the first conversation, before any work starts.