Restaurant · Brand · Marketing
The Chhota Banaras
Before we launched the restaurant, we wanted to know what people would come back for.
- The business
A Banaras-inspired restaurant in Bhopal.
- The challenge
Before we launched the restaurant, we wanted to know what people would come back for.
- The thinking
We worked on the food from the ground up: suggesting dishes, getting into food trials, refining the menu and then building the launch around it.
- The move
The Debut Table brought that menu to the forefront, giving people their first introduction to The Chhota Banaras.
- The work
Logo, signage, menu, coming-soon communication, teaser videos, social content, launch creatives, food blogger collaborations and paid campaigns.
- The result
Many of the dishes we suggested for the launch went on to become the restaurant’s bestsellers.
More work · Food & hospitality
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