For fashion labels
MARKETING FOR FASHION LABELS.
Bespoke menswear, handcrafted kurtas, contemporary womenswear, custom fits, handwoven Chanderi sarees, bridal couture and designer potlis. Fashion sells on detail, and most feeds hide it.
So our fashion work is about showing the cut, the cloth and the craft up close, and giving every collection a story of its own.
WHAT WE’VE LEARNED ON SET
GIVE EVERY COLLECTION ITS OWN STORY.
For Lucent we name the looks and shoot each capsule, then carry it through catalogues, stylist outreach and exhibition communication, from the rack to the audience.
The Lucent case study →SHOW THE CRAFT UP CLOSE.
Zohar Fashion House’s content carries the tailoring up close, with styling videos on what makes a suit fit. The Male Thread shows block prints, Ajrak and Dabu the way they are made.
The Zohar Fashion House case study →MAKE A SALE FEEL LIKE AN EVENT.
When Karnik Couture was shifting stores, we turned the stock sale into Karnik’s Celebration Sale, with its own identity, founder-led videos and paid ads, so the closing chapter felt like something to show up for.
The Karnik Couture case study →CARRY THE BRAND INTO THE BOX.
For House of Gulnaar the same visual language runs from the product shoots to the boxes, bags and inserts, and onto the online store we built, houseofgulnaar.shop.
The House of Gulnaar case study →Every one has a case study.
FASHION LABELS WE WORK WITH
KARNIK COUTURE
A store-wide sale needed to feel like an event, not a clearance notice.
Read the case study →
ZOHAR FASHION HOUSE
A content-led visual language built around Zohar’s tailoring, fabrics and craftsmanship.
Read the case study →
LUCENT
Every collection has its own story. We build it with them.
Read the case study →
THE MALE THREAD
Menswear made by hand, shown the way it is made.
Read the case study →
LABEL RENNY AWATRAMANI
From sketch to stitch, and onto the feed.
Read the case study →
TAANA BAANA
Thirty years of handloom, on the feed.
Read the case study →HOUSE OF D’ANSHE
We worked on the label from its logo outwards.
Read the case study →HOUSE OF GULNAAR
With House of Gulnaar, we worked across the brand from the beginning.
Read the case study →WHAT WE DO FOR FASHION
- Collection and model shoots
- Lookbooks and catalogues
- Sale and festive campaigns
- Packaging and print
- Online stores
- Social media, month by month
SEVEN STEPS. NO SURPRISES.
From the first conversation to the month-six review: what you give us and what you get at every step, with the price in writing first.
See every step →TODAY’S NEWS, FOR FASHION.
The marketing stories that matter, each with a plain-English note on what it means for fashion labels.
Read today’s stories →QUESTIONS FASHION ASK US
Do you build online stores for fashion labels?
Yes. We designed and built houseofgulnaar.shop for House of Gulnaar and houseofdanshe.com for House of D’Anshe.
Do you do model and product shoots?
Yes. Model and product shoots are part of most of our fashion work, from The Male Thread’s kurtas to Label Renny Awatramani’s custom fits.
Can you help with a sale or an exhibition?
Yes. We ran Karnik’s Celebration Sale from concept to paid ads, and we handle exhibition communication and stylist outreach for Lucent.
How much does fashion marketing cost?
It depends on how many collections and shoots you need, so we put the price in writing after the first conversation, before any work starts.