BRANDMIZERMarketing news for Indian business owners
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The news, then the only question that matters: what it means for your business, in plain English.
15 stories todayUpdated 13 Nov, 06:41 IST
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Search Engine Journal ·
Google Makes Gemini 4 Hydrogen The Default Model In AI Mode (opens Search Engine Journal in a new tab)
Google made Gemini 4 Hydrogen the default model in AI Mode worldwide and is using it for the hardest AI Overview questions.
For youGoogle's AI answers now handle more searches before anyone clicks a link. Make sure your Google Business Profile, website and menu or price pages say plainly what you sell, where you are and who it's for, so the answer can name you.
For youUpdate your Google listing today: correct hours, phone, menu photos and a clear line on what you serve.
How we handle SEO → -
Search Engine Journal ·
How to Submit Your Website to ChatGPT Business Hub (opens Search Engine Journal in a new tab)
Learn how to claim your business in ChatGPT, verify your website and identity, and interpret Business Hub insights.
For youPeople now ask ChatGPT where to eat or which clinic to visit. Claim your business in ChatGPT's Business Hub, verify your website, and make sure the name, address and phone match your Google profile exactly.
For youClaim your café in ChatGPT's business listing, the same way you did on Google Maps, so it shows correct details.
How we handle SEO → -
Google Ads & Commerce ·
We’re introducing a new transparency tool for invalid traffic in Google Ads. (opens Google Ads & Commerce in a new tab)
Google Ads introduces the Invalid Traffic Overview Card for campaign transparency. See your savings and credits from November 2026. Get the details.
For youOpen your Google Ads account this week and look at the new invalid-traffic view. If you run local search ads, it shows clicks you were charged for that weren't real customers, and the credits Google gave back.
For youIf someone runs Google ads for you, ask them to check the new fake-clicks report and tell you how much was refunded.
How we run Google ads → -
Social Samosa ·
Wedding influencer rate cards see a 20–25% surge as brands spend ₹50 lakh+ on campaigns (opens Social Samosa in a new tab)
Weddings have a way of turning everyday purchases into deeply personal decisions. A bride's makeup look becomes a carefully curated mood board, a groom's outfit…
For youIf you sell bridal wear, makeup, jewellery or a venue, wedding-season creators are getting more expensive. Book the ones your customers actually follow now, and ask for a package of reels and stories instead of a single post.
For youPlanning to work with Instagram creators for weddings? Fix the deal now and ask for a few posts together, not one.
How we run social media → -
Search Engine Journal ·
Google’s November 2026 Core Update Starts Rolling Out (opens Search Engine Journal in a new tab)
Google has begun rolling out its November 2026 core update globally and says it may take up to two weeks to complete.
For youExpect search rankings to move over the next two weeks, so avoid panic edits. Note your website's top pages and Google Business Profile views now, compare after the rollout ends, and improve pages that lost ground with clearer, genuinely useful content.
For youYour Google Maps and website visibility may shift for two weeks. Do not worry, just note how many people find you now and check again later.
How we handle SEO → -
Meta for Business ·
From measurement to capital allocation: How leaders are putting incrementality to work (opens Meta for Business in a new tab)
Marketing measurement has become more sophisticated, but finance leaders still face a fundamental question: which investments are generating growth that would not have occurred otherwise?
For youBefore raising ad budgets, ask which sales truly came from the ad. Run a simple test: pause ads in one area or week, or add a unique offer code, and compare walk-ins or enquiries to see what the spend adds.
For youAdd a code like 'SAW-INSTA' to your offers and ask customers at billing. You will learn which promotion actually brings people in.
How we run Meta ads → -
Meta for Business ·
Finding His Squad Again in a Facebook Group (opens Meta for Business in a new tab)
How an Army veteran-turned-growth marketer uses Muse for Small Business to clear the busywork out out of its biggest quarter and get back to the…
For youMeta is pushing AI help for small businesses. If you post on Facebook or Instagram yourself, look in your Meta Business tools for AI assistants that draft posts or replies, and try one on a routine task like a weekly offer post.
For youCheck if Instagram or Facebook offers AI help to write posts for you. It could save you time each week.
How we run Meta ads → -
afaqs ·
ACKO puts 80% of media spend into creators and CTV (opens afaqs in a new tab)
Roughly 80% of ACKO’s media spend now goes to creators and connected TV (CTV), says Nitin Khanna, the insurer’s chief marketing officer. The shift away…
For youLarge Indian brands are moving most of their spend to creators. You can test the same idea on a small budget: two or three local creators your customers already watch, posting about you every month, then compare the enquiries.
For youTry one or two local Instagram creators each month and ask new customers how they heard about you.
How we build brands → -
afaqs ·
Navigating the regulatory maze of influencer marketing (opens afaqs in a new tab)
Influencer marketing has changed the way brands speak to consumers. What began largely as sponsored posts and celebrity endorsements has become integrated brand strategy. As…
For youIf you pay or gift creators, make sure every post is clearly marked as paid or gifted in the caption and on the video. Ask creators to keep claims honest, especially for skin, health and money products.
For youIf you give a creator free food or money, the post must say it's paid or gifted.
How we run social media → -
Search Engine Journal ·
Visits To The Top Million Websites Fell 12%, Data Shows (opens Search Engine Journal in a new tab)
Data shows visits to the world's top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.
For youFewer people click through to websites now, so more of your selling happens before the visit. Keep your Google profile, Instagram bio and WhatsApp catalogue as sharp as your website, because that's often where the decision gets made.
For youKeep your Google listing, Instagram bio and WhatsApp catalogue updated. Many customers decide there and never open your website.
How we handle SEO → -
Search Engine Roundtable ·
New Google Help Doc Explains How To Identifying Traffic From Google Search (opens Search Engine Roundtable in a new tab)
Google has published a new help document named Identify Google Search traffic in your web analytics or server logs. This document explains how to see…
For youAsk whoever runs your website to read Google's new guide and set up a clear 'from Google Search' view in your analytics. You can't judge whether SEO is working until you can see those visits on their own.
For youAsk your website person one question: how many visitors came from Google Search last month?
How we handle SEO → -
Inc42 ·
NPCI Unveils New MDR-Funded Scheme To Promote UPI Among Small Merchants (opens Inc42 in a new tab)
The National Payments Corporation of India (NPCI) has introduced a new scheme to expand UPI acceptance among small merchants. Under…
For youIf you still take payments on a personal UPI ID, ask your bank about this new scheme for small merchants. A proper business QR at the counter keeps shop money separate and looks more trustworthy to new customers.
For youAsk your bank for a business UPI QR for the counter instead of using your personal number.
How we work → -
Search Engine Roundtable ·
Google Ads Disallows Impersonate Public Figures With AI Even If Disclosed (opens Search Engine Roundtable in a new tab)
Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn't allowed, even if they disclose that they were generated…
For youUsing an AI-made version of a celebrity or local influencer in your Google ads is not allowed, even if you label it as AI. Use real people who have agreed to appear: your team, your customers, or a creator you've paid.
For youDon't use AI pictures of famous people in your ads. Use real photos of your team or happy customers.
How we run Google ads → -
Search Engine Journal ·
AI Shopping Errors: What To Fix To Help Shoppers Choose Your Products (opens Search Engine Journal in a new tab)
Explore the future of retail with AI shopping. Understand how AI affects product visibility and decision-making for consumers.
For youIf you sell online, AI shopping assistants now read your product pages. Write full, accurate titles, sizes, materials and prices, and fix pages where any of these are missing; that is what lets an assistant recommend you.
For youIf you sell anything online, make sure every product shows its price, size and a clear photo.
How we grow D2C brands → -
ET BrandEquity ·
FMCG ad spends diverge as companies recalibrate investments amid rising costs and digital disruption (opens ET BrandEquity in a new tab)
FMCG companies are shifting their advertising strategies to prioritize digital channels and quick commerce. Brands such as Marico and Nestlé India have ramped up their…
For youBig FMCG brands are moving ad money to digital and quick-commerce apps. If you make a packaged product, check whether your category sells on quick-commerce apps in your city; being listed there may matter more than another print ad.
For youIf you sell packaged food, ask whether you can get listed on the 10-minute delivery apps in your city.
How we grow D2C brands →
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