A store-wide sale needed to feel like an event — not a clearance notice.
The move
We turned it into Karnik’s Celebration Sale, giving the sale its own campaign identity and communication.
The work
Campaign concept, creative direction, shoots, reels, posts, stories and paid ads, using founder-led videos and urgency-driven content.
“Hi, I just wanted to sincerely thank you for all the effort and support you’ve given Karnik so far. I’m truly grateful for the way the sale went—it went so beautifully and wonderfully well.”
