House of Gulnaar

With House of Gulnaar, we worked across the brand from the beginning: developing the logo and visual direction, creating the product language, planning and executing product shoots, designing the packaging and print, and building the social and website content.

We created a consistent way of photographing, presenting and talking about the potlis, while carrying the same visual language into the boxes, bags, inserts and other collaterals that become part of the customer’s experience.

The digital side was built around desirability and product understanding: making the details visible, giving each piece its own moment, and building a feed that feels like a brand rather than a product catalogue.