We built the launch presence from scratch, from signage and launch creatives to influencer seeding, PR boxes and guest goodie bags, then created distinct campaigns to push the services that mattered most at different points in the year.
Nawabi Nikhar put bridal makeup in focus. Cocktail Crush took over party season. Festive campaigns brought makeup and beauty back into the conversation around Garba. Alongside the campaigns, paid advertising continuously pushed the strongest towards bookings.
