Photography · Creative Direction · Film Production
Ubharta
Turns out, there’s a lot more to shooting ghee than shooting ghee.
Product setups, props, farm visits, the entire making process and a gajar halwa shoot later, here’s everything we got up to for Ubharta.
We shot Ubharta’s cow and buffalo ghee for its website and e-commerce listings, in both photographs and videos. For the styled frames, we brought in props, worked through different compositions and built a completely different visual treatment around the same product.
Our day at the farm started at 6 AM. We spent the morning with the person looking after the cows, listening to him talk about the different breeds, their care and the daily milking process, and kept the camera rolling.
For the process film, we rented a farm and filmed the ghee-making process from start to finish. Then we made gajar halwa from scratch, just so we could film the whole thing.
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